Luxury Sleep, Makers of Quality Mattresses in Malaysia for the World, Debuts at MIFF 2019
Published 2nd January 2019
We spend one-third of our lives in bed – so, it’s important to have a high-quality mattress for a good night’s sleep. Thus, it is no surprise that the mattresses and bedding are a huge global industry.
In Malaysia, a homegrown mattress manufacturer has been making its presence felt not only locally, but also in partnership with renowned mattress brands around the world.
Luxury Sleep, a fully owned subsidiary of Rossi Design Group, has more than 17 brands (both in-house and international brands) under its roof. It is a pioneer and leading manufacturing company specialising in mattresses, as well as pillows, bolsters, divans and other fine bedding items.
Although Luxury Sleep was registered in 2011, it has more than 40 years of experience in manufacturing, marketing and distributing sofas and mattresses from its parent company Tai Huat Sdn Bhd founded by Mr Leong Ah Seng, who began the business with manufacturing sofas.
“When our founder Mr Leong started the company in 1973, we were already quite well known in the industry,” said Luxury Sleep’s Product Director Mr Chin Ket Fui. He added that the company achieved a milestone at the beginning of 1996, when they collaborated with Japanese company Muji, and was appointed to manufacture their mattress.
Not many know that the famous Japanese minimalist design brand Muji has been using a Malaysian company as their sofa manufacturer for more than two decades now.
In 2003, Mr Leong Ah Seng decided to pass the baton to his son, Mr Leong Chin Hui. At that time, the company shifted its business from sofas entirely to manufacturing mattresses. The younger Mr Leong eventually took over the management and operation of Rossi Design Group in 2008.
“In 2011, Luxury Sleep was officially registered as we decided to build up our own brand as a manufacturer,” said Mr Chin.
Luxury Sleep General Manager, Ms Jess Lim, was instrumental in handling the company’s first international label when she joined in December 2013. Hilker, from Germany, is still one of their most trusted partners today.
The company has grown by leaps and bounds in the last seven years in terms of size and revenue. Starting with just one brand, today, it boasts 17 international brands from Europe and United States, including well-known bedding names such as Musterring, Gausmann, Ernest Hemingway, Revor, Eclipse and Sleep-Matics, among others.
“We realized that people from different countries have different preferences and requirements when it comes to mattresses. For instance, in Europe, the demand is more on thinner full-foam mattresses. In Southeast Asia, we are closer to the Americans who prefer thicker mattresses.”
Check out some of the mattress collections by MIFF 2019 exhibitors:
The Perfect Fit
Sometimes we need a little lift…and these adjustable beds provide just that. Visco-Pro, the brand name for Fernex, specialises in sleep products with a decidedly different approach: Matched with an elegant gray frame, this Visco-Pro from Fernex memory foam mattress is as supportive as it is functional.
MITEC, Booth M615
Foshan Golden Furniture
PWTC, Hall 2
PWTC, Booth 127
Plan your visit to MIFF 2019, 8 - 11 March now as our exhibitors have a vast furniture collection to offer.